There's a question that gets asked over and over in our profession that I have an issue with. "What is your WHY?"

But do you really need to know your WHY to be successful?

The answer: NO.

So I'm suggesting this instead -- Quit asking prospects and new team members, "What's your WHY?"

Instead, ask them, "What is the problem that you want to solve?"

We need to make that shift from a SALES mindset to a SERVICE mindset.

Rather than thinking just about making money, get your team members to begin thinking like a paid problem solver.

I know your team members will be more excited to share solutions to problems than the features, facts, and figures of your product.

In this Biz Tip Friday, I'll share with why you don't need to know your WHY to be successful and how to get your people to think like a paid problem solver.

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