In this episode, I'm pointing out one of the biggest components of messaging that I see people miss the mark on over and over again. Far too many people focus on what their offer or product is, why they created it and what the components are. Yes, that information is important, but there is a time and place for it. Truth is, that's not what your audience cares about! They care about the results that your offer will get them. Tune in and discover why it's critical that you clearly communicate the results your offer will deliver in your messaging and how you can ensure that you're effectively conveying those results in everything you do.