Jason Bellamy, VP of Strategic Communications & Alliances talked to us about his ignite talk at this years APTA National Student Conclave.  He got to revisit his home state of Oregon and gave us examples of how the people of Oregon Think Different.

Jason's Bio:

Vice President, Strategic Communications and Alliances at American Physical Therapy Association

American Physical Therapy Association

Experience

Vice President, Strategic Communications and Alliances

Company NameAmerican Physical Therapy Association

Oversee association's media relations, consumer branding, member communications, website development, social media, and podcast and video production.

Director, Web & New Media

Company NameAmerican Physical Therapy Association

LocationAlexandria, Virginia

* Design and execute online communications and branding strategies for both member and public audiences while directing the association’s website development, social media campaigns, video and podcast production, and e-newsletters.

* Direct content management, site architecture/user experience, search engine optimization and strategy for APTA.org, MoveForwardPT.com, and other association websites.

* Conducted dramatic redesigns of the association website (APTA.org) and consumer site (MoveForwardPT.com), including needs assessments, focus groups, site architecture reconfigurations, user testing and content migration.

• Direct the association’s in-house video operations and produce the association's livestream events.

• Host the twice-monthly Move Forward Radio podcast and frequent video interview dispatches.

• Shape the association’s e-mail blast practices to better target users according to topical interests.

• Monitor analytics and create reports to improve strategies and outcomes.

• Draft talking points for staff and member leadership.

• Present to member groups on topics ranging from branding, to social media, to membership.

* • Manage staff within the Web & New Media department and lead cross-departmental collaborative teams.

Web Editor

Company NameAmerican Physical Therapy Association

* Direct content management, site architecture and user experience, search engine optimization and strategy for APTA.org and other association websites.

* Review and publish content from staff contributors, coding and formatting when necessary.

* Design and facilitate homepage promotional schedule.

* Instruct staff on use of content management system and develop printed tutorials.

Lead Writer/Web Editor

Company NameGreen Bay Packers

* Write multiple news stories and features weekly for Packers.com.

* Coordinate and edit guest columnist contributions.

* Assign and edit contributions from staff interns.

* Develop historical resources, including profiles of Packers Hall of Fame players.

* Edit images for photo galleries.

* Record interview audio.

* Direct improvements to site architecture.

* Edit press releases, media guide content, and program features as needed.

Asst Sports Information Director

Company NameArizona State University

* Serve as primary media contact for four Olympic sports teams (men's and women's swimming and diving, women's gymnastics, women's water polo).

* Write event press releases and weekly media notes.

* Manage statistics and archival information.

* Author and design media guides.

* Support media relations efforts for other sports,