Veronica meets Dr. Emily Nicholls to discuss the No and Low alcohol market. The deliberate blurring of marketing by alcohol companies and whether the alcohol-free market is a good or bad thing. Dr Emily Nicholls is a Lecturer in Sociology at the University of York, UK. Her research interests include gender, identity and alcohol consumption. Emily’s research has spanned different areas of drinking and non-drinking over the last ten years, from the ‘girls’ night out’ to drinking patterns and practices during the COVID-19 pandemic. She has also undertaken research into women’s experiences of early sobriety and, more recently, the ways in which ‘No and Low’ alcohol drinks are marketed and used by both drinkers and non-drinkers.

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