Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025.

After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy.

I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience.

Trust me, it’s a total game-changer! Plus, I’ll give you a peek at my Automate It challenge where you can grab my proven funnel templates to skyrocket your sales.

Let’s jump in and supercharge your list and socials with this micro-magnet magic!

00:00 The Problem with Traditional Lead Magnets

01:19 Boosting Social Media Engagement with Lead Magnets

02:18 The ManyChat Funnel Trend

03:27 Real-Life Success with Micro Magnets

04:33 Lead Magnets in 2025: Beyond List Building

06:44 The Shift from Mega Magnets to Micro Magnets

08:40 The Old Way vs. The New Way of Lead Magnets

09:28 The Problems with Big Lead Magnets

12:31 Introducing Micro Magnets

16:07 The 20 by 20 Rule for Micro Magnets

17:42 Leveraging AI for Micro Magnet Creation