Today With Robert Ikhtiari

Welcome to Window Treatments for Profit. Our guest today is Robert Ikhtiari, the ingenious mind behind the revolutionary SleepyTime Tracks product line. An industry veteran with over 30 years of hands-on experience, Robert has channeled his expertise into developing a simple yet effective solution for eliminating pesky light gaps around window shades. SleepyTime Tracks provide customizable light-blocking accents that seamlessly integrate with diverse window treatments and aesthetics. In our conversation, Robert offers invaluable insights honed from bringing his innovative creation to market. From the product development journey to managing customer expectations around design desires and functionality needs, he sheds light on the nuances of delivering superior window treatment solutions. With a new patented design on the horizon, Robert exemplifies a commitment to continuous innovation that keeps businesses ahead of the curve.

More About Robert Ikhtiari

I'm Robert Ikhtiari, a true Chicagoan through and through. Born and raised in the heart of Illinois, I've spent all of my 65 years close to home.

My journey into the world of window treatments began in my thirties when I landed a job at a Home Improvement and Decorating Center. It was there that I first encountered window treatments, an interest that would stick with me throughout my entire career.

Over the years, I've worn many hats in the industry – from selling and installing to repairing and eventually venturing into entrepreneurship with my own window treatment business. But the real highlight of my career came when my wife and I developed Sleepy Time Tracks, a revolutionary solution designed to block out pesky light that sneaks in along the sides of window treatments.

Our dedication to providing top-notch products doesn't stop there. We've expanded our offerings to include a range of other products that complement Sleepy Time Tracks, all with the goal of enhancing your sleep experience.

For over six years now, we've been serving customers through our own website as well as popular online platforms like Amazon, Walmart, and Etsy. Along the way, we've encountered our fair share of copycats trying to imitate our success with inferior products. But what truly sets us apart isn't just our superior product – it's the integrity, care, and compassion we pour into everything we do.

At the end of the day, our mission is simple yet profound: to ensure that everyone has access to a good, restful sleep. And knowing that we're contributing to that makes me incredibly proud.

Thanks for joining us on this journey toward better sleep!

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A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

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