Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.

⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠

Benjamin's ⁠⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Twitter⁠⁠⁠ / ⁠⁠⁠YouTube⁠⁠⁠ / ⁠⁠Instagram⁠⁠

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TIMESTAMPS

(00:00) The Appliance Repairman Making Millions

(01:16) The Economics of an Appliance Channel

(04:20) The YouTube Shopping Program

(13:33) How to Use Affiliate Links to Sell

(19:33) Ideation Strategy to Sell More Effectively

(21:46) What Content Converts the Best?

(23:58) Secret to Getting People to Click Links

(27:19) SEO Oriented Packaging and Descriptions

(29:12) Creators Are the Distributors of Attention

(32:25) Traffic Source Data and Chapter Title Importance

(35:09) The Maytag Uniform

(38:05) When to Start Diversifying Your Channel

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RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.

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