In this episode, I'm sharing a hard marketing truth: your audience doesn't care about you. Too many marketers make the mistake of highlighting themselves in their messaging, their story, their expertise, their business, the impact their offers have made for them, etc. Speaking to all of those things is NOT what is going to get your audience to convert. Instead, you have to focus on your customer, their frustrations and desires, and the results your offer will get them. It's easier said than done, and there is ALWAYS room to improve this in your messaging. Tune in to learn more about why this is so critical, and how to apply a filter to ensure you're nailing this in your marketing.