Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth.

Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three years, Jeremy has published the Podcast Marketing Trends Report. This is a substantial piece of independent research that he produces about the state of podcast marketing, and it's had a major impact on his business.

So in this episode, Jeremy walks us through, step by step, exactly how he puts together this report and how you can do it too.

2025 Podcast Marketing Trends Report

Podcast Marketing Academy

Tropical MBA #729

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeremy's ⁠⁠⁠Website⁠⁠⁠ / ⁠⁠⁠Instagram⁠⁠⁠ / ⁠Twitter⁠ / ⁠LinkedIn

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TIMESTAMPS

00:00 Podcast Growth Rate Insights

09:04 Extreme Projects and PR Opportunities

11:24 Evaluating Report's Relevance and Value

16:47 Securing Sponsorships Through Strong Concepts

24:23 Strengthening Brand through Annual Report

31:27 Avoid Confirmation Bias in Reports

37:26 Curiosity-Driven Research Approach

38:54 Survey Design Skills Essential

46:13 Maximizing Survey Response Rates

51:57 Podcast Performance Analysis Strategies

55:41 DIY Data Visualization Strategy

01:02:51 Podcast Industry Networking Insights

01:06:31 Collaborative Blog Strategy and Podcast

01:12:30 Navigating Data Analysis with AI

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