This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accounting for more than 30 million monthly downloads.

All that to say, Jeff is legit, and he knows his stuff. One of the things I appreciate most about Jeff is that he's honest and a straight shooter. So, in this episode, we talk about podcast growth, explore both organic and paid growth strategies, Jeff's experience with both, and, of course, I share my experience as well.

Podglomerate
Introcast
Podroll
Advertise with Acast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff's ⁠⁠⁠⁠Website⁠⁠⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠

***

TIMESTAMPS

00:00 Jeff Umbro: Podcasting Powerhouse

05:42 Innovative Marketing and Networking Strategy

06:33 Niche Show Strategy Planning

10:45 Podcast Audience Growth Strategy

13:39 AI Prompts Drive Web Traffic

17:03 Building Cross-Platform Audience Connections

21:10 Growing Podcast Audiences: Strategy Insights

22:32 Podcast Promotion Over Essays

29:06 Spotify's Editorial and Algorithmic Opportunities

32:03 Apple Podcast Metrics and Exploits

35:24 Spotify's Video Incentive Strategy

38:52 Spotify's Creator Fund Strategy

42:22 Ad Strategies: Effectiveness Varies

45:16 Podcast Advertising & Audience Alignment

47:51 Effective Pixel-Based Attribution Tracking

49:32 Monetizing Podcasts Through Feed Drops

52:56 Pod Roll: Dynamic RSS Episode Inserts

57:28 Affordable Podcast Advertising Platforms

***

RECOMMENDED NEXT EPISODE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#212: Dan Misener – How to ACTUALLY grow your podcast (and measure its success)

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#177: Chris Hutchins – A master of podcast growth and building relationships.

***

ASK CREATOR SCIENCE

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

WHEN YOU'RE READY

📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (creator operating system)

🧪 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (private membership community)

🧞‍♂️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

CONNECT

🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📹 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

SPONSORS

💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠View all sponsors and offers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

***

SAY THANKS

💜 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🟢 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave a rating on Spotify