In this episode, Kendra unpacks the pricing mistakes that silently hold many coaches back from building a thriving business.

From undercharging and hourly rates to unclear offers and outdated pricing, she breaks down why these missteps hurt both your income and your client results. You’ll learn how to simplify your pricing, transition to packages, and introduce higher-ticket offers that reflect your expertise.

Plus, Kendra shares practical tips for confidently handling objections and knowing when—and how—to raise your prices to keep pace with your growth.

These are the 7 mistakes:
Mistake #1: Charging Too Little (02:41)
Mistake #2: Hourly Pricing (04:55)
Mistake #3: Not Having a Premium Offer (08:07)
Mistake #4: Confusing Pricing Options (09:46)
Mistake #5: Not Raising Prices (11:29)
Mistake #6: Arbitrary Pricing (12:34)
Mistake #7: Handling Pricing Objections (14:39)

Listen to the full episode for Kendra's insights on each mistake.


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