In this first part of a three-part fire side style chat, Kim John Payne speaks with leading psychologist Dr. Richard Freed about the growing influence of persuasive design in modern digital technology. Dr. Freed shares how screen-based platforms, especially social media and video games, are intentionally engineered to hijack attention and foster dependency, using principles drawn directly from behavioral psychology. He warns that these technologies are designed not just to entertain, but to profit from manipulating children’s behavior. The conversation compares today’s screen culture to the tobacco industry of the past, noting how psychological techniques are used to override parental authority and reshape childhood itself. Kim and Dr. Freed discuss the deep concern that many parents feel, even when they can’t fully articulate it, and they affirm that this intuition is valid. They explore how tech companies use parents’ fears and children’s vulnerabilities as tools for marketing and control, and they call for greater awareness and resistance to these manipulations.

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