In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.

That’s when Kendra stepped in.

Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn’t anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today’s online landscape, specificity isn’t optional, it’s essential.

You’ll also hear:

• Why being too broad in your messaging makes marketing harder, not easier
• The mistake of “going more general” when things slow down
• How COVID reshaped the digital business space—and why niching matters more than ever
• A real-world example of how hyper-niching (like Kendra’s HTMA Expert course) can outperform broader offerings with almost zero marketing
• Specific niche ideas that can help you stand out and build a business with less hustle and more ease

If you’ve been resisting choosing a niche because you don’t want to “exclude” anyone—or because you’ve seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.

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