Coaching for Leaders

285: How to Write a Killer LinkedIn Profile, with Brenda Bernstein

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Brenda Bernstein: How to Write a KILLER LinkedIn Profile

Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.

Key Points
  • LinkedIn profiles are very important for job seekers.
  • Your headline is the most important place to have keywords.
  • Don’t include your company name in your headline unless it has cachet.
  • In your experience section, emphasize your current job and make sure it has the best description.
  • Think of three key words you want to come across in your profile photo.
  • Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.
  • Write your summary in first-person.
  • If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.
  • Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.
  • When you request a connect, don’t just use the standard one, write a custom request.
    • Resources Mentioned
    • How to Write a KILLER LinkedIn Profile* by Brenda Bernstein
    • LinkedIn’s Overused Buzzwords for 2017 – Do You Really Need to Avoid Them?
    • LinkedIn profile review services by Brenda
      • Book Notes

      Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).

      Related Episodes
      • How To Get The Most From LinkedIn, with Donna Schilder (episode 101)
      • How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)
      • How Twitter Can Help You Lead, with Joel Comm (episode 242)
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