One of the most common questions I get asked is: How do I get more clients? But is that really the right question? In this episode, I break down why simply chasing new clients isn’t always the answer and what you should be focusing on instead.

We’ll dive into the importance of retention, how to track where your new clients are coming from, and what both stylists and salon owners can do to build a steady, sustainable client base. 

Whether you’re an owner or a stylist, this episode is packed with practical strategies to help you attract the right clients—and keep them coming back.

IN THIS EPISODE:

[00:00] – Intro & a quick favour: leave a review!
[02:00] – Is getting more clients really the right question?
[04:00] – Why every business needs a steady flow of new clients
[05:30] – How to track where your new clients are coming from
[07:00] – Getting clear on your ideal client
[08:00] – Who’s responsible for getting new clients—stylists or salon owners?
[09:30] – The easiest way to grow your clientele (hint: referrals!)
[11:00] – The client experience: Are you giving them a reason to return?
[13:00] – The salon owner’s role in marketing and client growth
[15:00] – The real challenge: keeping clients, not just getting them
[17:00] – Understanding retention rates and what they tell you
[20:00] – How tracking retention can improve your business decisions
[22:00] – The bigger picture: building a salon where new clients come naturally
[23:00] – Wrap-up & resources: Super Stylist course, Grow 4 Marketing book, coaching options

For more free resources, visit growmysalonbusiness.com. And don’t forget to tune in next Tuesday for another episode!

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

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RATINGS + REVIEWS

🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 
 

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Until next time!
Antony

RESOURCES MENTIONED IN THIS EPISODE:

The online Super Stylist course

Grow 4 Marketing Book

1to1 Coaching

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