It’s very rare that a new tool for cutting hair enters the professional market. And those that do usually tend to fade away. 

But occasionally something piques the imagination of both the creatives and the business side of the industry as being creatively different and commercially beneficial.

My guest today is Frank Brormann, a German hairdresser, salon owner and inventor of Calligraphy Cut, a new tool and a new way of working with hair.

In today’s podcast, we will discuss:

•    What exactly is the calligraphy cut? 
•    How it could potentially be a new cutting service to offer your clients
•    The experience of being on Germany’s ‘Lions Den’ (Shark Tank), where he secured a million-euro investment. 

And lots more!

IN THIS EPISODE:

[01:20] Welcome to Frank Brormann 

[01:26] What exactly is Calligraphy Cut - a tool or a specific haircut? 

[02:21] The origin story - how flower stems inspired the Calligraphy Cut 

[05:08] The science behind the 21-degree angle and what makes it special 

[06:46] What hair problems does the Calligraphy Cut solve? 

[08:46] Using the Calligraphy Cut on different hair types and textures 

[10:42] Why the Calligraphy Cut is best used on wet hair 

[11:55] The client experience and financial impact on salons 

[14:43] The business model: subscription vs. purchase options 

[17:04] Frank's background and adoption rate in his own salon 

[19:23] How stylists initially react to the Calligraphy Cut 

[21:08] The experience of pitching on Germany's "Lion's Den" (Shark Tank) 

[25:09] How the TV appearance and investors transformed the business 

[29:27] Digital transformation of the Calligraphy Cut business 

[33:35] Final thoughts from Frank on embracing innovation 

Want MORE to help you GROW?

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RATINGS + REVIEWS

🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.

👉 Here's what you do:

- On your phone,Click here  (Read steps below first)

- Scroll down to 'Ratings & Reviews'

- Tap on the empty purple stars and rate 5 stars

- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏

Until next time!
 Antony

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