There’s a big difference between your program and your offer—and if you’re mixing them up, you’re stalling your growth. In this episode, Kendra explains how to position your offer so it connects emotionally, stands out in a crowded market, and actually sells.

Your program is the delivery vehicle—the roadmap, tools, and coaching you use to get your clients results. Your offer is how you sell that program—the promise, positioning, and emotional connection that make people want to work with you.

Kendra shares real examples, including mistakes she made early on, to show why focusing on program features like session counts and bonuses isn’t enough. Instead, you’ll learn how to create a compelling promise, highlight your unique methodology, and position your solution so it stands out in a crowded market.

If your marketing isn’t converting or you’re struggling to fill your programs, this episode will help you fix what’s holding you back and start creating offers that sell.

In this episode we cover:

• Program vs. Offer differentiation(00:52)
• Selling Psychology Examples (03:41)
• Common Mistakes (06:56)
• Proprietary Process Framework (13:28)
• Implementation Strategy (24:27)

Create + Launch Your Signature Program Challenge: https://kendraperry.net/challenge

Watch this episode on YouTube here: https://youtu.be/pHZTAUbzClE

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