Join this podcast's Facebook Group: The Dental Marketer SocietyGuest: Dr. Alexander BlaseioPractice Name: Genuine OrthodonticsCheck out Alexander's Media & Info:Quick Ceph Systems (my side hustle): https://www.quickceph.comDo it yourself demographics links: https://www.google.com/maps/d/u/0/, http://kml4earth.appspot.com/circlegen.html, http://mcdc.missouri.edu/applications/capsACS.htmlPaid demographics (I didn’t mention this in the interview but also found this helpful): https://eoshealthcaremarketing.com
Host: Michael Arias
Website: The Dental Marketer
Join the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.My 3 Key Takeaways:How Alex did his own demographics research: What you do is map points of interest on Google My Maps (could be other dental offices, could be schools)Pick a few locations you're interested inDraw circles using the kml4earth circle generatorPut it all together in Google Earth. Once you have the radii, you can count your points of interest within each one, and you can pull radial population data using the Missouri Census Data WebsiteHow he uses Google Searches/ Google Analytics to see whose searching for "ORTHO" and when they are searching throughout the year for his marketing.What helps Alex make decisions fast.
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