I’m continuing our theme of all things launching today and in this episode, I’m sharing 3 pre-launch secrets that you can use to supercharge your next launch. As always, I’m keeping it really practical so that you can come away from this episode with tangible strategies to implement straight away. 

First and foremost, I want to emphasise the importance of the pre-launch phase. This is the period before cart open where you focus on speaking to the problem that your ideal client most has and seeding value where you solve micro problems for your community. In this episode, I talk about how to guide your audience through this important pre-launch phase in order to set the scene for an easeful launch. 

In today's online space, it's crucial to provide valuable content for free - not just the “what” but the “how”. By offering content that helps your audience solve a problem, you demonstrate your expertise, authority, credibility, and trustworthiness as an expert in your field. I talk about how giving away valuable content not only builds your authority but also attracts potential clients who are more likely to invest in your paid offerings.

Building relationships with your audience is crucial during the pre-launch period. Engage with your community, have conversations, and invite them to participate in your free offerings. By nurturing these relationships early on, you create a warm audience that is more receptive to your paid offerings. 

It’s also so important to focus on the right messaging during the pre-launch phase. This ensures that your content resonates with your audience and addresses their specific needs. By tailoring your messaging to the problem your program solves, you create a clear and compelling path for your audience to follow. This clarity increases the chances of conversion and creates a seamless transition from the pre-launch to the launch phase.

Stay tuned toward the end of the episode where I introduce my new program, "The Launch Files," which is something I’m super excited to share with you. Make sure you take notes on this one as there is so much value for you here today. Happy launching!

LINKS:

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