In this episode, I explore why audience growth is the lifeblood of scalable success. I illustrate this with the remarkable example of Alex Hormozi—whose “$100 M Money Models” launch drew over 1 million registrants and delivered tens of millions in revenue. From there, I introduce three powerful strategies—collaborations, summits, and bundles—and share actionable insights and real‑world examples to help you expand your impact quickly.

Throughout the episode, my message is clear: you must be intentional and proactive in building your audience. By embracing strategic collaborations, leveraging the concentrated exposure of summits, and crafting high-value bundles, you’ll put yourself in a strong position to grow purposefully and sustainably.

 

Strategy 1: Collaborations & Partnerships

Partnering allows shared resources, content co-creation, and collaborative momentum.

Strategy 2: Hosting & Joining Summits

Strategy 3: Bundles

Overarching Principles

 

If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.

 

How to run a successful online summit with Krista Miller

Krista Miller

Lizzy Goddard

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

 

Transcript

Alex Hormozi's last launch pulled in over a hundred million, and yes, his content and his strategy were brilliant. However, none of it would've worked without his audience. You can't scale a business without having people to sell to. And the truth is your audience growth can't be passive. It has to be strategic, and it has to be something that you actively do.

And unfortunately, just putting a post up every few weeks about a lead magnet is not gonna cut it. So in today's episode, I'm sharing three proven ways in which you can grow your list faster.

Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing? At the point I'm recording this, I spent the weekend and I'm laughing 'cause this is embarrassing. I spent the weekend watching Alex Hormozi's launch and basically like writing pages of notes, pulling it all apart, doing my own debrief, working out what worked and like what the strategies he was that he used and, and I'm going to probably do an episode where I talk about what he did 'cause it was fascinating.

And it was interesting actually, and I didn't, I wasn't gonna go down this side quest, [00:02:00] but lots of people were talking about it online and I felt a little bit like, oh, do people think I'm jumping on this bandwagon? The truth is, I watch people's launches all at the time. And just because his was so massive was probably the reason why people were more interested that I was watching it and also lots of other people were watching it.

But at the point of watching his, I was also watching someone else's launch. And when I say watching, I literally, look at how many emails they're saying sending, what are they saying in their emails? What do their landing pages look like? What are their bonuses? What is, you know, if I can watch the live webinar or if I can watch the replay, I go and watch the replay.

I look at what slides they use. Like I do this a lot because this is the stuff I teach and I am. Well, one, totally fascinated by it and love this stuff, and I'm a geek and I totally geek out on it. But two, this is how I'm so good at what I do because it's not just a case of like, I did a course on how to do this and now I [00:03:00] know how to do it.

That's not the case. I am a marketer by trade and by history. I understand the psychology and the marketing that goes into this stuff, and I constantly watch what other people are doing, so I'm constantly testing things myself. I am. Doing it in practice. And I am really going down side route here now because this makes me think of something else.

I was thinking the other week about AI and how AI will take over lots of people's businesses or you know, roles. And I was thinking why would someone or what can I offer that AI can't in terms of what I do? And AI doesn't know what it's like to sit and wait to do a webinar and worry that no one will turn up.

AI doesn't have the experience that. Me and maybe you if this might apply to you, has, you know, we know what it's like to do the thing that we are doing. This isn't just theory. We can get our [00:04:00] own results because we're actually doing it. AI can't. So, like I said, for me. Watching other people's launches is not something I just did because it was fashionable, because it was Alex Hormozi and lots of people were talking about it.

I was watching it because I watch all launches and I literally have folders on my computer of various massive people's launches. And the breakdown of it and what worked and what didn't and all that. So anyway, but the reason I share all of this is Alex, in his launch, made over a hundred million dollars.

I can't even, like, I wouldn't even know how to write that down. I dunno how that looks. That is an insane amount of money. Now. Would I like to make a hundred million dollars? No. I could honestly hand on heart and say, no, I don't wanna make a hundred million dollars. I would happily earn more than I'm earning now.

And, and that's in my plan. So I want you to know I'm not saying this because I'm going right everyone, let's make a hundred [00:05:00] million dollars. I mean, if you want to. Awesome. Like, great, let's go for it. But I'm not saying it because it's the amount of money. I'm not interested in having a business that big because that is a beast, right?

Well, it's more than a beast. The reason I'm saying and bringing this up and how much he made was because that was only possible. Because of one main thing. Now, don't get me wrong, he used very cool strategies. He did lots of other stuff, which like I said, I, I'm probably gonna do an episode about and break down the 10 psychological and marketing strategies he used.

However, the one thing that if he hadn't have had this, it would never have succeeded, is an audience. He has a massive audience. He was saying, and I have notes on all this, and obviously I will. Go into it properly if I do an episode on this, but he has something like 1.4 million on his email list, right?

[00:06:00] He had 21,000 affiliates, not individual people, people who were being an affiliate. So imagine if each of those 21,000 just had two people in their audience. You've doubled it to 42,000, but the chances are they have much bigger audience isn't that. So he basically had a massive, massive, probably one of the biggest in the online space audiences out there.

And the reason I'm sharing this is because no matter what level of business you want, no matter what size or how much money you want to earn, it is directly going to correlate with the size of your audience. If you do not have a big audience, or no, I'm not even gonna say big. I'm gonna take that back. If you do not have an audience, you are not gonna be able to make money because no one knows you exist and no one knows what you sell, and no one will there be able to buy from you.

So your audience is one of the biggest keys to what you do and [00:07:00] actually getting customers. So in today's episode, I want to take you through three ways are really effective at growing your audience fast. So let's go through these three ways and they're going to have a common theme of other people's audiences.

And if you've heard me talk about this before, which you should have done, if you've been in my world a while, if you're new, then welcome. I am so very grateful to have you here. And by the way, while I'm saying that, if there's any chance that you would do me a massive favor, any of you, and go and give me a review.

On wherever you're listening to this, a lovely five star review. And if you'd share that you are listening on your social media, I would appreciate that so greatly. I dunno whether you know this, but podcasts are not searchable and the only way that people can find my podcast, we don't advertise it. I.e. we don't put money behind it other than on my own organic social media is by other people sharing it.

So I would appreciate it so very much if you would share it. Anyway, let's get on with these three things. So I've picked three [00:08:00] things that, like I said. I'm going to give you more people to your audience faster, but because of it, it takes a bit more work. Obviously. The first one is collaborations and partnerships.

This, I think, when I think about some of the biggest people in my industry in the online space. Some of these people had very good collaborations with very big audiences very early on, and that would've made a massive difference to how quickly they were able to grow their business. And sometimes it's frustrating.

Okay. Like sometimes if I can have a pity party for myself, which I try not to do very often, but sometimes it's like, gosh, if I could just get someone I know, some big name that I know or some friends share my stuff. Wow. Like the difference that could make. But that isn't the case and I can't motivate that.

Like, and, and most people don't get that. Most people don't get someone sharing their stuff. [00:09:00] That's massive. But like I said, some people have had that and that has made a massive difference. So what I want you to do is I want you to look at who you can collaborate and partner with. The key thing here is you really need to make sure that they have a same or similar audience to you, because if you are gonna go to the effort and the time of collaborating with them and.

It is a collaboration and partnership. There is a two way thing here, which we're gonna talk about, but if you are gonna go to the time and effort of doing that, then you need to make sure they've got the right people, because otherwise you are putting someone in front of your audience that they're not interested in, and therefore they'll start to think this is weird and maybe disengaged a little bit, and you are being put in front of someone else's audience, which isn't gonna do a whole lot for you, and you're gonna be disappointed in your results.

So same or similar audiences? Let me give you a couple of real life examples of people within Grow Launch Sell. I have a pediatric dietician in the In Grow Launch Sell [00:10:00] in, she's actually in my accelerator group. She has teamed up with a sleep consultant, so she's a pediatric dietician. She helps parents with children with fussy eating and some other things that I know very little about other than what I've learned from her.

And she teamed up with a sleep consultant who helps parents with children who don't sleep. Perfect. They offer two very different things. They're not in competition to each other, and they have exactly the same audiences. So the chances are that. There are going to be an overlap in that group. There are going to be some people who have children who don't sleep and who don't eat particularly well.

That's a great collaboration and partnership. Another really good example is a lovely lady called Victoria Phillips, who is in the Grow Launch Sell program, and she started a podcast called. Mum means business. She wants to interview mums who are entrepreneurs, who own businesses and talk about the [00:11:00] Messy Middle.

It's a great podcast. Please go and check it out. She's, I've taken a listen and she's awesome. And I have someone else in my community called Megan Tobler who has a community for mums in business, and she also has a podcast where she interviews other business owners and talks about their business journey.

Her community is predominantly for mums, and she went on Victoria's podcast. This is a great collaboration because you've got two people who both serve a similar audience, but with different things. So you've got Victoria starting her podcast, and you've got Meghan who has a community. So both of them can benefit from collaborating and doing something together because.

Megan can go, I've been on this podcast over here, and if obviously you're a mum, which her audience are, then you might wanna go and listen to it and Victoria can go. I interviewed this this lady who has a community for mums. If you're interested in joining community, go and check it out. [00:12:00] These are great collaborations.

So a couple of things to note on this. Like I said, it needs to be a win-win for you and them. It has to be something that benefits both of you. So don't go into it with the mindset of, right, I just wanna get on in front of other people's audiences. It very much has to be a, we can serve each other. You can do things like go live on each other's social media.

You could do things like email swaps. You could do things like a joint masterclass or go on each other's podcasts or blogs or videos or whatever it might be. But what can you both do for each other? And you don't necessarily have to do this the same thing. So for instance, you don't necessarily have to both do an email swap where someone can send an email and someone could do a session in someone's group.

How can you help and serve each other? So collaborations and partnerships are a really great way to start to build your audience. Also, remember, and I'm gonna keep saying it on all of these examples, you need to be offering some kind of lead magnet or a reason for them to get on your email list. 'cause [00:13:00] yes, we want them to know about us and great follow us on social.

But what I really want more than anything. You to be on my email list. Okay. Number two, summits. Now, as I said at the beginning of the podcast, these aren't quick, easy solutions. This isn't like do one thing and you're gonna get loads of people on your email list. These do take work, but they pay in dividends with the numbers you can get on.

Summits are great. You can do your own or you can be a guest on someone else's summit. The one thing I would say on guesting on someone else's summit is unless you know them and you know the summit, you don't know how good it's gonna be and therefore how good your results are going to be. My rule of thumb with this would be basically I say yes unless.

It's really not my audience. Or the other thing I have to say, I have real issue with, and this was definitely something that I made sure was good in my own summit, was I don't like it when they're like, you need to do [00:14:00] this, this, this, this, this. You need to basically do all the promotion 'cause this is how it works.

And they do nothing. Or they have no audience themselves. It's like, no, I wanna see you putting in as much, if not more effort than I'm gonna put in. So the way the summit works is they bring together a group of experts with a common goal. So that's the best way that you can do it. It needs to be as kind of specific and as niche as possible.

So you could do a summit around growing your podcast, and it's aimed at podcasters who have started a podcast and want to grow to the next level. So keep it as niche and specific as possible and make sure that all the speakers have the right audience. Like I said, that's roughly how a summit works. And then they tend to basically record.

Sometimes it's live, sometimes it's prerecorded, sometimes it's all given out at the same time. Sometimes it's filtered out. I mean, there are various different ways to do summits. If you want to know more about summits, then I've done an episode with Krista Miller and she's amazing is the Summit Queen. Go check her out.

But the way that the [00:15:00] summit works and the reason that it's good is everybody who's part of the summit shares it to their audience and therefore. They're reaching way more people than if you were just doing a webinar or a masterclass on your own. You are reaching all these other audiences, and obviously if you are the summit host, you are getting all of the opt-ins.

So even though running a summit