Learn three ways to control your narrative and steer your professional identity. Andrea will teach you how to introduce yourself with purpose, reframe perceived weaknesses as strengths, and narrate your career transitions and your career journey. There are a million ways to tell the same story.  Why not tell yours in a way that serves you? 

At a recent live workshop I led on personal branding, I kicked things off by sharing three definitions of a personal brand—each one packed with meaning and offering a unique perspective. I started with Jeff Bezos’ infamous definition: “A brand is what people say about you when you’re not in the room.” Think about that for a moment. It’s powerful, isn’t it? Imagine the conversations happening about you—when you’re not there to guide them. Are they speaking about your leadership? Your creativity? Your dependability? That’s your brand.

Then I highlighted the definition that Seth Godin shared with me when I interviewed him for Talk About Talk episode XX. This really struck a chord. Seth says your brand is what people think you’re going to do next. Wow. Let that sink in. Your brand isn’t just what you’ve done or who you are right now—it’s about expectations, trust, and your potential. Here’s a challenge: take out a sheet of paper. In one column, write down what YOU want to do next—your goals and aspirations. In the second column, write down what you think OTHER PEOPLE expect you to do next. Are those two lists aligned? If not, that’s where the real work begins. The gap between those two lists is where your brand needs some serious attention.

Back to the definitions of personal branding that I shared in the workshop.  Finally, I shared my own definition of personal branding, which isn’t just about a thought exercise—it’s about action. Here’s how I define it: personal branding is about being yourself on purpose. Being yourself—your true, authentic, unique, and best self. And on purpose—as in unapologetically, deliberately, and strategically managing your brand. It’s about being disciplined and stepping into your story with intention and owning it. One of the most powerful ways to do this is by controlling your narrative.

And that’s exactly what we’re covering today in this episode. I’m going to walk you through three impactful ways to control your narrative and steer your professional identity. Trust me, these strategies can transform the way people perceive you. Ready to get started?

Welcome to Talk About Talk podcast episode #182: “3 Ways to Control Your Narrative and Steer Your Professional Identity.”

Hi there! In case we haven’t met, I’m Dr. Andrea Wojnicki, executive communication coach at Talk About Talk. But please, just call me Andrea. My mission is to coach executives and professionals like you to communicate with confidence, establish credibility, and achieve your career goals. I’m here to help you take charge of your narrative and own your story—and I couldn’t be more excited to share this episode with you.

You can learn more about me and what I do on the talkabouttalk.com website, where you’ll find details about my 1:1 private coaching, small group bootcamps, keynote speeches, and corporate workshops. I’ve also put together some amazing free resources for you, like the Archetypes Quiz and the Personal Brand Self-Assessment. They’re all on the website, and I’ll leave links in the show notes so you can dive in.

Alright, let’s do this! Let’s talk about how to control your narrative and steer your professional identity exactly where you want it to go.

After working with hundreds—maybe thousands—of executives, I’ve identified three specific ways you can take control of your narrative in a disciplined and strategic way. Here they are:

Let’s break these down, starting with the first one.

The first and most direct way to control your narrative is by introducing yourself with purpose. Let me be clear: your self-introduction is the cornerstone of your personal brand. It’s the most direct way that you can reinforce your identity.  It’s your words, about you, from you. It’s YOUR chance to own your story and reinforce exactly how you want to be perceived. If there’s one thing you focus on to take control of your narrative, make it your self-introduction.

If you’ve been listening to this podcast for a while, you probably know that the number one most downloaded episode of this podcast is the one where I explain the three-point self-introduction framework. It’s resonated with so many people because it’s simple, actionable, and effective. In fact, I recently re-released this episode as number XXX, and if you haven’t listened to it yet, I highly recommend it. This framework was also featured in an August 2022 Harvard Business Review hbr.org article, and in 2023, it was one of the top three most downloaded articles on hbr.org. That’s how powerful this topic is—it’s a game-changer.

Here’s a quick recap of the framework. The first step is present—as in present tense. This is where you share your name and what you do. For example: “Hi, my name is Chris, and I’m the Chief Financial Officer at the bank.” Straightforward, right?

The second step is past—as in past tense. This is where you establish credibility. You might talk about how long you’ve been in your role, highlight our credentials, or talk about an award. Think about what reinforces your credibility in that context.

The third and final step is future—as in future tense. This is where you inject some energy and enthusiasm. Share a statement about what you’re looking forward to. For example: “I’m really excited to get to know you better and work together on this project.” Or, if you’re in an interview: “I’m excited to learn more about this position because, based on what I’ve heard and read, I think I’m a great fit.”

The beauty of this framework is that it’s simple, yet endlessly adaptable. And here’s the magic: within each of these three steps, you can weave in elements of your personal brand that you want to highlight. Let me show you how this works with an example.

Imagine you’re trying to establish yourself as a strong people leader. In the present step, you could say: “Hi, my name is Alex, and I lead a team of 26 in the finance department.” In the past step, you could mention a successful program you launched to develop your team’s skills. And in the future step, you could share: “I’m passionate about helping my team members thrive, and I’m looking forward to seeing them achieve even more.” See how this reinforces your strengths at every step?

Let me give you another example. This one is  personal. Often, I’m asked to introduce myself to HR leaders who are considering me for executive coaching or workshops. Before I introduce myself, I pause to think: what aspects of my personal brand do I want to emphasize in this context? Maybe it’s my academic background paired with my high energy. So, I might say something like: “People tell me that my workshops are uniquely engaging and impactful, thanks to my academic training and the energy I bring to the stage.” That’s not just an introduction—it’s a narrative that reinforces exactly who I am.

So, here’s your homework: make a list of three to five strengths or superpowers that define you. Then, depending on the context, incorporate them into your self-introduction using the present-past-future framework. Trust me, this simple exercise can do wonders for your personal brand.

Okay, that’s the first way to control your narrative. Let’s move on to the second strategy, and this one’s a game-changer.

We all have something we perceive as a weakness, don’t we? But here’s the thing: often, those so-called weaknesses can be reframed into strengths. I’ve seen this transformation happen time and again with my clients, and the results can be life-changing.

Let me tell you a story. A while ago, I met a mixed-race gentleman who shared with me how exhausted he was with people constantly asking, “Where are you from?” He was frustrated. “I’m Canadian,” he’d reply. But his grandparents were from four different continents, and that seemed to invite even more questions. Instead of letting that frustration fester, we worked on a new narrative. Now, when people ask him where he’s from, he smiles and says, “My ancestry is a mix of A, B, C, and D. I also travel extensively for work and pleasure, so I bring a truly global perspective to my leadership style.” Powerful, right? He turned what felt like a nuisance into a compelling part of his story.

Here’s another example that hits close to my heart. . I was hosting a big Q&A focussed on personal branding. A brave woman raised her hand and shared that she’s a lawyer and she’s tired of being known as an immigrant. She wanted to change her brand, but wasn’t sure how. Here’s what I said: “based on your accent, am I right in detecting you maybe from India?” “Yes,“ she nodded. “Well here’s the thing. We all have accents. They just become more noticeable when our accent is different from others around us. But your English is very clear and the research shows that as long as we can understand each other, an accent is not a bad thing. And in your case, your accent may actually be an asset” I paused. She raised her eyebrows and looked at me expectantly. I continued. “you said you’re a lawyer. What kind of law? Corporate. Where do you practice law? New York. OK. I thought about it for a moment and then I said, here’s how you can introduce yourself. “I am a corporate lawyer in Manhattan with global experience.” And here’s the thing. Your accent serves as evidence of your global experience. Now, your accent is an asset. How does that sound? I don’t think I’ve seen a bigger smile on anyone’s face. She was thrilled.

And then there’s the story of a CEO I coached. This CEO spoke at warp speed. People struggled to keep up, and they’d often ask for clarification. Instead of seeing this as a flaw, we reframed it. Now, when the CEO introduces themselves, they say, “I think fast, and I speak fast—it’s how my brain works. But please let me know if I need to slow down.” Suddenly, their rapid speech became a reflection of their intelligence and agility.

Here’s a common one: being an introvert. Now, I want to make this clear. Introverts are no worse or better than extroverts.  But I know many people who are introverts who would rather be an extrovert. My answer to that is that we should all be our true, authentic selves. And we should also control our narratives. If youre an introvert, I encourage you to steal these insights. To start, Introverts are typically fantastic listeners. So if youre an introvert, you could make this part of your brand. Or introverts could also reference the fact that while they don’t say much, when they do, people lean in to listen. 

Here’s another example – your sense of humor. I’ve had a few clients who told me that they try to hide their sense of humor. One was a global chief of staff and the other was a psychiatrist. One of them referenced their sense of humour as a wicked sense of humor. They both tried to conceal their desire to crack jokes, at least when they were at work. After working with each of these individuals on their personal brand narrative, they both ended up focussing on their unique ability to bring LEVITY to otherwise negative situations and contexts. Of course, they checked their sense of humour at the door when it wasn’t appropriate. But they also had a unique talent for establishing camaraderie, encouraging joy, and like I said, bringing levity to otherwise dire situations. Suddenly, their sense of humour became their superpower.

Hmm.  I love it.

Do you see the pattern here? What you perceive as a weakness might actually be your secret weapon. It’s all about reframing. So here’s my challenge for you: think about something you’ve been trying to hide. Could it be turned into an asset? If you’re not sure, talk to someone you trust. Sometimes, it takes an outside perspective to see the potential in what we’ve been holding back.

The final way to control your narrative is by owning your career transitions. Whether you’re meeting someone for coffee, networking, or interviewing for a job, how you tell the story of your career matters—a lot. And let’s face it: transitions can feel tricky. But with a little strategy, you can turn them into powerful moments of connection.

Here’s the framework I teach my clients for narrating career transitions: the 3 Ts. Talent, Timeline, and Tomorrow.

Talent: When sharing the story of their career transition, many people start with the past, and they are often negative. They start listing everything wrong with their last employer, their position, their boss, and their colleagues. Sound familiar? 

Instead, start with YOU. Start with your talents and strengths. What makes you unique? What’s your superpower? This anchors your story in who you are, not what happened to you. For example: “I thrive in fast-paced environments where I can lead change.” Or: “I’ve always been known for my ability to build strong, collaborative teams.”

Once you’ve established your brand, then you can start to tell the story. That’s step two.

Timeline: Next, share a tight, positive summary of your career journey. Highlight the moments that matter, but don’t dwell on negativity. 

Whether you’re gainfully employed and curious about other opportunities, or perhaps you were fired, keep your messaging professional and positive, or at least neutral. 

While it’s tempting, avoid blaming and avoid venting. 

And of course, don’t ever share sensitive or confidential information.

Instead of saying, “I left because my boss was terrible,” try: “I realized I was ready for a new challenge and decided to explore opportunities where I could grow.” Keep it concise, and keep it professional.

So you’ve nailed your Talent, and you’ve shared your Timeline. Now what? 

Tomorrow: Finally, end with enthusiasm about the future. (Yes, this might sound familiar if you’ve heard me talk about the 3-point self-introduction framework!) 

Share what excites you and where you’re headed next. For instance: “I’m energized about finding a role where I can drive meaningful impact and continue to grow as a leader.” Or: “I’m excited to explore opportunities in [specific field] and see where I can make a difference.”

And there you have it—the 3 Ts framework: Talent, Timeline, and Tomorrow. It’s simple, effective, and helps you own your story with confidence.

One quick note: be intentional about the language you use to describe your transition. Words matter. 

The question of how you “label” your transition is significant. 

Recently, I was coaching an impressive executive who resigned from his employer of over 20 years to reset and try something completely new. Unfortunately, he created a LinkedIn post announcing he had “retired.” He meant “retired from the firm,” but the hundreds of folks who commented on his post understood he was retiring from work altogether.

Oops. Words matter.

So are you taking a “sabbatical” or a “gap year”? Did you get “downsized” or were you “packaged out”? Are you “re-setting” or making a “career pivot”?  Choose terms that feel authentic but also convey strength and professionalism.

Let’s recap. We talked about three powerful ways to control your narrative and steer your professional identity:

I hope these strategies inspire you to take charge of your narrative and step into your story with confidence. Remember, your personal brand is all about being yourself on purpose.

If you found this episode helpful, please subscribe on whatever podcast platform you use – Apple Spotify, YouTube, whatever, and please share Talk About Talk with your friends. Thanks for listening, and TALK SOON!

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