If you're craving faster email list growth, this episode is for you — with one very important caveat: fast growth doesn't always mean better growth. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down three proven strategies to grow your list quickly while still attracting the right subscribers. From paid ads to referral systems to bundles, she shares exactly what works (and when to use it).

Episode Highlights

• A gentle reminder that slow growth is still growth — focus on quality over speed.

• Strategy #1: Facebook ads (and other paid ads)

  • Paid ads are the fastest way to grow, but they require skill and patience.

  • Liz recommends working with expert Zach Spuckler, who runs challenges and trainings for Facebook ads.

  • Ads are an advanced strategy — they grow your list fast because they take more investment and precision.

• Strategy #2: Enlist your current subscribers.

  • Ask your list to share your emails with friends who'd love your content.

  • Tools like SparkLoop or Liz's new software ListGadget.com can automate referral incentives.

  • You don't need fancy tools — simply asking and offering small rewards can go a long way.

• Strategy #3: Join or host a bundle.

  • Bundles still work well, especially in industries where they're less common (like B2C or creative niches).

  • In more saturated industries, bundles attract "freebie seekers," so be strategic.

  • Liz's example: Bundles in her RV travel blogging days grew her list like crazy because they were rare and relevant.

  • Shoutout to Kate Doster, "the bundle queen," for mastering this strategy.

• Why every fast-growth strategy should still be guided by one question: Are these the right people for my list?

• A sneak peek of List Building Live (March 11–13) — Liz's upcoming micro audio summit featuring quick, actionable sessions on list growth.

Key Takeaways

• Ads work fast — but require strategy: Learn from experts before investing heavily.

• Referrals create organic growth: Empower your existing subscribers to bring in more like them.

• Bundles are hit or miss: Great for consumer niches; less effective in oversaturated markets.

• Quality over quantity: Don't chase numbers — attract aligned subscribers who'll stick around.

• List-building never stops: Growth is a long game, whether it's fast or steady.

Links and Resources

List Building Live Summit

Check out List Gadget here

Episode 18: 3 Ways to Grow Your Email List and 1 Way to Think Twice Before Using

Episode 101: 1 Huge Way to Grow Your List Without a Freebie

Check out Zach Spuckler's freebie here

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM