You got into the coaching industry for a reason, and it was probably because of an emotional experience you had that sold you on coaching in general, your niche, and your coaching tools. Then you became obsessed with the ins and outs of coaching. The problem is, your audience doesn't  buy because of the details and the ins and outs of coaching, they buy because of an emotional experience. This episode will help you understand how to sell with your story to do just that!

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