If you’ve ever launched a webinar or opened your cart only to hear crickets, this episode will finally show you why. Kendra starts with a candid story about one of her early webinars—where her sales expectations were based on hope, not conversion math—and uses it to break down what actually drives sales: qualified leads, realistic numbers, and alignment between what you sell and who you sell it to.

She then dives into the five reasons programs fail to sell in today’s market: an unclear or overly broad niche, not having a proprietary method that differentiates you, weak offer positioning, not enough qualified leads (email list > social), and relying on posting instead of having consistent sales mechanisms. Kendra explains why organic traffic isn’t enough anymore, why your program needs a clear roadmap, and how messaging needs to communicate benefits—not just features—to attract the right buyers.

Finally, she shows you exactly how to diagnose your own sales gaps using these five checkpoints. Whether you’re struggling to fill your program or you’re ready to scale, this episode arms you with the data, strategy, and clarity you need to turn your offer into something that reliably sells.

In this episode you'll learn:

• Common misconceptions about sales expectations and the importance of understanding actual conversion rates.
• The critical role of qualified leads, focusing mainly on email list subscribers as primary leads due to better communication control and reliability over social media leads.
• Challenges of evolving social media marketing and the rise of paid advertising necessity in current saturated markets and economic conditions
• Importance of having a focused niche and the program’s specificity in addressing a narrowly defined audience, especially in competitive health and coaching sectors.
• Necessity of a proprietary method or unique program framework to differentiate from competitors and give clients a clear step-by-step roadmap.
• Impact of positioning and messaging on client understanding and attraction to the offer.

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