Entrepreneur Steven Bartlett joins Caggie today to talk about his approach to business and how knowing and analysing himself helps him to succeed. Steven was the founder of social media marketing agency Social Chain, but as well as being an entrepreneur he's many other things, including an author of the Sunday Times best-seller Happy Sexy Millionaire, host of the podcast Diary of a CEO, and the newest and youngest Dragon to appear on popular TV show Dragons' Den. Steven and Caggie discuss failure, quitting, risk, and why he refuses to be pigeonholed or labelled.

Warning: strong language in this episode.

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