If your social media content used to work and now it feels like you’re shouting into the void, this episode is your wake-up call to take a different approach. Kendra breaks down why educational, “how-to” content is no longer converting at the top of the funnel and why trying to out-teach the internet (or ChatGPT) is a losing game in 2026.

You’ll learn what actually works now; content that helps people feel something. Kendra explains why personality, perspective, and opinion are now the product, and how standing for something (even when it ruffles feathers) is the fastest way to build trust, connection, and demand.

This episode is a must-listen for coaches and practitioners who feel stuck creating “safe” content that gets ignored. If you’re ready to stop being a watered-down version of Google and start building an audience of right-fit clients who actually care what you think, this conversation will show you exactly how to shift your content—without burning everything down.

In this episode you'll learn:

• The Shift in Consumer Behavior that is Affecting Your Engagement
• The Decline of Educational Content and How to better Adjust its Placement
• The Key Content Types for 2026
• Implementing Story-Based and Value-Based Content and Embracing the Risk that Comes with it
• The Practical Steps to Navigate Through This Transition

Resources mentioned:

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