In this week’s episode, I’m joined by Blake Dufault, whose story is as raw as it is inspiring. From a turbulent childhood filled with chaos and heartbreak to finding purpose through hairdressing, Blake’s journey is one of relentless growth and unshakable resilience. His book I Am_____ captures that journey beautifully, reminding us that our past doesn’t define us, our choices do.

We talk about how hairdressing quite literally saved him, the lessons he’s learned along the way, and his powerful belief that no one is coming to save you; you have to choose growth for yourself. Blake also opens up about how his personal story evolved into a mission to make the industry better, leading him to create AIVA, an AI-driven salon management system built to give stylists their time back.

This conversation is a reminder that success isn’t about shortcuts or luck; it’s about doing the work you’re avoiding, learning from failure, and never giving up on what’s possible.

IN THIS EPISODE:

[00:00] Welcome and introduction to guest Blake Dufault
[02:00] Why Blake wrote his book I Am Blank
[06:30] Blake’s tough start in life and the lessons it taught him
[09:45] How hairdressing became the turning point that saved him
[12:30] Doing the work you’re avoiding – the real key to growth
[14:00] The power of taking ownership: “No one’s coming to save you”
[23:00] The writing process – ten years of reflection and refinement
[26:30] From student to salon owner – building culture and systems
[28:45] What successful salons are doing right today
[31:00] How AI will reshape the future of salon business
[34:00] Introducing AVA – the AI-driven virtual assistant for salons
[41:00] Building technology that serves stylists, not the other way around
[42:30] Why Blake walked away from social media (and how it worked)
[44:30] Where to find Blake’s book and AIVA online

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

🆘  Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/

RATINGS + REVIEWS

🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! 

They do matter in the rankings of the show and help other people find my podcast.

👉 Here's what you do:

- On your phone, Click here  (Read steps below first)

- Scroll down to 'Ratings & Reviews'

- Tap on the empty purple stars and rate 5 stars

- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏

Until next time!
Antony

RESOURCES MENTIONED IN THIS EPISODE:

I AM - Book by Blake Dufault

AIVA - runwithaiva.com

👉 FOLLOW US!

Instagram | Facebook | Website

👉 FOLLOW BLAKE DUFAULT!

Facebook