Today With LuAnn Nigara:

You’ve got the product knowledge, the design skills, and the consults on your calendar—but if you’re still leading with product instead of process, you’re leaving money on the table.

In this episode, LuAnn kicks off a powerful new solo series: The 7 Deadly Sales Sins, based on the real-world coaching she does every week with Exciting Windows! pros.

Today’s sin? Leading with the Product.

And to illustrate just how costly this habit can be, she walks you through one common consult—where a client says they want shutters—and shows how the sale can fall apart in three different ways:

If you’ve ever walked away from a consult feeling like it went great… only to never hear from the client again—this one is for you.

You’ll leave this episode with clarity, direction, and three specific steps to start closing more consistently—without sounding like a salesperson.

Plus: don’t miss LuAnn’s call to action for her upcoming Managing for Profits workshop with Vin—free registration details inside.

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara

⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠

⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠

⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠here⁠⁠⁠⁠.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠

Audiobook: ⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠

Book 2: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠

Pre-Order Book 3: ⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠

Connect with LuAnn Nigara

LuAnn’s ⁠⁠⁠⁠Website⁠⁠⁠⁠

LuAnn’s ⁠⁠⁠⁠Blog⁠⁠⁠⁠

⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠

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Other Resources:

This podcast supports the ⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠here⁠⁠⁠⁠!

⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠

⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠

⁠⁠⁠⁠Chairman of the Board⁠⁠⁠⁠ with LuAnn Nigara!

⁠⁠⁠⁠Exciting Windows!⁠⁠⁠⁠ Coaching and more!⁠⁠⁠

⁠Apply for the WCAA Jill Robson Memorial Scholarship⁠⁠ – Deadline: June 1st

⁠⁠LuAnn University⁠⁠ coming back soon!

Managing For Profit Upcoming Locations in June - Seattle and Spokane, Washington & Boise, Idaho - Use code PROFITS at checkout to attend FREE (normally $695)

Window Works Lunch and Learn: Nicole Heymer - Optimize For Everything: How to Get AI to Recommend You

Other Shows:

#274: What Would Lu Do?: 6 Steps to Shift From Commodity Selling to Value Selling and Why You Need To

#314: What Would Lu Do?: How to Attract High-End Window Treatment Clients by Speaking to Their Priorities—Not Their Wallets