Coaching for Leaders

325: Three Anchor Stories You Need, with Ryan Williams

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Ryan Williams: The Influencer Economy

Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.

Key Points

The Three Anchor Stories:

  1. The Tearjerker story
  2. The Authority Story
  3. The Pay my Bills Story
    • Leadership comes from storytelling
    • The majority of us have great stories that we undervalue.
    • Authenticity is having your actions match your words.
    • Make your stories a conversation.
    • In your stories, don’t discount your past successes.
      • Resources Mentioned
      • Making Ideas Happen* by Scott Belsky
      • How to Win Friends and Influence People* by Dale Carnegie
      • Made to Stick* by Chip Heath and Dan Heath
      • The Brand Gap* by Marty Neumeier
      • The Influencer Economy* by Ryan Williams
        • Related Episodes
        • The Four Critical Stories Leaders Need for Influence, with David Hutchens (episode 148)
        • Practical Storytelling That Isn’t Awkward, with David Hutchens (episode 228)
        • Ignite Change Through Storytelling, with Nancy Duarte (episode 268)
        • Executive Presence with Your Elevator Speech, with Tom Henschel (episode 316)
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