Ryan Williams: The Influencer Economy

Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.

Key Points

The Three Anchor Stories:

The Tearjerker story

The Authority Story

The Pay my Bills Story

Leadership comes from storytelling

The majority of us have great stories that we undervalue.

Authenticity is having your actions match your words.

Make your stories a conversation.

In your stories, don’t discount your past successes.

Resources Mentioned

Making Ideas Happen* by Scott Belsky

How to Win Friends and Influence People* by Dale Carnegie

Made to Stick* by Chip Heath and Dan Heath

The Brand Gap* by Marty Neumeier

The Influencer Economy* by Ryan Williams

Related Episodes

The Four Critical Stories Leaders Need for Influence, with David Hutchens (episode 148)

Practical Storytelling That Isn’t Awkward, with David Hutchens (episode 228)

Ignite Change Through Storytelling, with Nancy Duarte (episode 268)

Executive Presence with Your Elevator Speech, with Tom Henschel (episode 316)

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