Today With LuAnn Nigara:

In the final episode of our series, LuAnn tackles the ultimate sales killer: skipping the system. Without a process, you’re winging it — and that means leaving money, confidence, and opportunities on the table.

Learn why structure is not about sounding scripted — it’s about building trust, guiding your clients, and creating repeatable success. LuAnn walks you through a self-diagnosis to uncover the gaps in your process and shares six concrete action steps to build a system that works — from your first call all the way through the close.

This episode isn’t about perfection — it’s about preparation, practice, and the confidence that comes from truly knowing your craft.

Listen now to learn:

The biggest mistakes even experienced pros make in their process

How to balance structure with authenticity

Why discovery is always crucial — even when clients think they know what they want

The key differences between practicing off the field and in front of your client

If you’re ready to stop winging it and start selling like a pro, this one’s for you.

A Big THANK YOU to Today’s Podcast Sponsor:

This episode is sponsored by Exciting Windows!

What’s new with LuAnn Nigara

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Other Shows:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠WTFP #320: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 1⁠⁠⁠⁠

⁠⁠⁠⁠WTFP #321: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 2: Avoiding the Budget Talk⁠⁠⁠⁠

⁠⁠⁠WTFP #322: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 3: Feature Dumping⁠⁠⁠

⁠⁠WTFP #323: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 4: Being a Chameleon⁠

⁠WTFP #324: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 5: Avoiding the Close

WTFP #325: What Would Lu Do?: The 7 Deadly Sins That are Killing Your Sales – Part 6: Taking “Maybe” as a Yes

AWDB #508: Power Talk Friday: Nikki Rausch: The Sales Maven

AWDB #760: Jessica Harling: The 7 Step Sales Process for Interior Designers and Window Treatment Professionals