Ever been blindsided by a cancellation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks(and $15,000) later.

In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal unexpectedly. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancellation bomb—with no phone call to discuss it first.

We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call instead of texting, how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected.

This is your podcast therapy session and masterclass in cancellation communication all rolled into one. Because y'all, some deals really *can* be saved—with the right conversation.

Here's what we cover in this episode:

- The shocking cancellation that inspired this story

- Stats on how often cancellations are happening (hint: it's more than you think)

- What *should* happen before a cancellation is sent

- What to disclose—and when

- How to exit gracefully and protect relationships for the long game

- Tips for co-op agent professionalism in tricky transactions

Key Quotes & Takeaways

"There was a way to stop that cancellation. The buyer is still interested. They just never had the conversation." – Alissa

"You owe that agent a phone call before you send a text or an email with a cancellation." – Katy

"When we do a transaction together, we're a team. That's why it's called a co-op agent." – Alissa

"If I don't advise you based on my knowledge, then I'm not doing my job." – Katy

"Your response sets the tone for your reputation. Handle cancellations with grace and professionalism." – Alissa

Products, People & Previous Episodes Mentioned:

- [Episode 113: Be the Boss](https://www.hustlehumblypodcast.com/113)

- [Episode 255 & 24: Client Management](https://www.hustlehumblypodcast.com/255)

- [Episode 210: Buyer Consultation](https://www.hustlehumblypodcast.com/210)

- [Email Templates 101](http://emailtemplates101.com)

- [Agent Systems 101](http://agentsystems101.com)

- [Build Your Own Business 101](https://hustlehumblypodcast.com/byob)

- FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to [email protected].

## 🎵 MUSIC CREDITS - "Straight A's" by Connor Price → https://connorprice.shop/ - "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life - "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one