<p>Loss aversion is real and knowing how to sell the pain of the same over the pain of change is a sales gamechanger.</p>

Loss aversion is real and knowing how to sell the pain of the same over the pain of change is a sales gamechanger.

#343 - Sell the Pain

Today's buyer is more informed and more skeptical when it comes to buying.  In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!

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Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!

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#343 - Sell the Pain

#343 - Sell the Pain

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