Coaching for Leaders

35: How to Hire a Training Company, with Aaron Kent

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Aaron Kent: Dale Carnegie

In the opening of this episode, I mentioned the book Soar With Your Strengths, which I recommend.

This week, I welcome a dear friend and business partner as my guest. Aaron Kent is the President & CEO of Dale Carnegie of Southern Los Angeles. I asked Aaron the following questions during our interview:

  • What are some common misconceptions leaders have about training companies?
  • How would a leader know its the right time to consider bringing in an outside resource like Dale Carnegie?
  • What should leaders do to prepare for a first meeting with a company like Dale Carnegie?
  • How does Dale Carnegie approach a first meeting (i.e. what can leaders expect?)
  • In your experience, what do leaders who have great success with training do differently than those who have mediocre success?
  • What’s one thing that leaders don’t do when hiring you that you wish they did?
  • Since this show is about engaging and developing others with coaching, who is a leader that’s been an effective coach for you?
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