What happens when a physician steps outside the traditional system and bets on herself? And can building a personal brand actually accelerate the success of a brand-new practice? In this episode, Dr. Lauryn sits down with Dr. Katie Rowan—former student of the Personal Brand Protocol—to explore what it really looks like to build authority, attract patients, and create momentum online while simultaneously launching a private practice from scratch.

Dr. Katie shares her journey from corporate medicine burnout to building a practice centered around patient advocacy and education. They dive into how social media opened unexpected doors, the mindset shifts required to show up consistently online, and why more clinicians need to step into the digital space. Whether you’re a healthcare provider considering a personal brand or an entrepreneur building something new, this episode offers a real-time look at what’s possible when you combine expertise with visibility.

Key Takeaways:

1. Building a personal brand while launching a private practice can accelerate patient trust, authority, and visibility in a crowded healthcare market.
2. Consistency and “B-minus work” are key to sustainable content creation, helping clinicians grow online without burnout or perfectionism.
3. Social media creates unexpected opportunities—from local recognition to media exposure—when clinicians share valuable, niche-specific education.

Guest Bio:

Dr. Katie Rowan is a board-certified Internal Medicine physician and Menopause Society Certified Practitioner dedicated to helping women navigate perimenopause, menopause, and complex chronic symptoms. After years in primary care, she shifted her focus to patients who felt dismissed or overlooked, building a practice centered on education, personalized care, and deeper clinical investigation. Through both her practice and growing online platform, Dr. Rowan translates complex hormone and health topics into accessible, actionable guidance, empowering patients to better understand and advocate for their health.

Find out more about Dr. Katie Rowan and the ways to work with her.

Follow Dr. Katie on Instagram

Resources

You didn’t earn a doctorate to be outpaced by influencers—step into your authority with Lauryn’s The Influential Doctor bootcamp. In just one week, you’ll learn how to amplify your voice, grow your influence, and turn your expertise into real impact. Bootcamp runs Sunday April 12th - Sunday April 19th, reserve your spot now!

This is your last chance to join Dr. Lauryn’s Personal Brand Protocol—a 90-day program designed to help clinicians build authority, grow online, and create new opportunities beyond their practice. Starts April 19th, secure your spot now!

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Mentioned in this episode:

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