Transformation posts, or "before" and "afters", are a really popular type of content that we see a lot of in our community and in our profession… but do these posts still work in 2023? We're going to dive into this question today and I'm going to give my thoughts and perspectives, including what you need to be doing differently when it comes to using this type of content!

Listen to Learn

1:38 - Why I believe transformation posts are still good to use, and some general guidelines on how to do them the right way

5:56 - What will happen if you're just pitching or selling in these posts

7:06 - The very first thing you should be leading with in transformation posts

9:38 - A special ask I have of you on how you can support this podcast and its message

10:19 - Why it's important that the problems you are looking to solve are specific to your specific ideal customer

14:39 - How to approach highlighting your unique process and an example of how I would do it when offering weight loss solutions

Follow me on Threads & Instagram at @bob_heilig

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