Into The Wild

372. Permission to Pivot: The Messy Truth About Changing Your Business Direction


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Is there something that you need to just leave behind?

Changing directions from running a public relations business to event hosting hasn't been easy. I've had plenty of ups and downs (and emotions) throughout the process. But the path to success isn't a straight line. The real path is full of redirections.

A pivot isn't an easy switch. It's a bold move to help you avoid burnout or continuing in a business that's not right for you. Don't worry about who you're disappointing or what you've invested in your business already.

In this episode, you will learn about:

  • Signs that it's time for you to pivot, and a perspective to help you with it.
  • My story of building a PR agency and why I stayed the course when I shouldn't have.
  • Why you shouldn't wait for permission to pivot (you already have it).
  • The top reason we resist pivoting and why it's a fallacy.
  • Why you should make the move you want to—even if you think people are watching.
  • A simple reframe to help you adapt to the changes you're stepping into.
  • How your clients or customers will let you know it's time to pivot.

Today's episode is brought to you by LinkedVA. Transform your business growth with expert virtual team members who handle your essential tasks. Visit LinkedVA.com to discover how their virtual assistants can give you back valuable time in your day.

Check out The Pink Skirt Project, happening June 12, 2025 in Kelowna, BC, Canada.

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Connect with Renée:

  • @renee_warren
  • www.reneewarren.com
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Into The WildBy Renee Warren

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