Do you know what your hero product is?

Brittany Lo is the CEO and Founder of Beia Beauty, a premium vegan skincare brand dedicated to helping women feel more confident. For Brittany, growing Beia has been quite a journey, from figuring out the right branding to creating a bigger vision for the business without getting stuck in simply doing what's been done before.

Brittany shares some of her greatest lessons in entrepreneurship today, including how to create a hero product you'll be recognized for, how to handle criticism, and who to ask for advice (along with who you shouldn't listen to).

In this episode, you will learn about:

• How to be memorable as a founder even when people can't remember your name.
• The secrets to creating a brand that people really resonate with.
• How Brittany's personal brand reflects her true identity.
• Where her mission to help women feel most confident comes from.
• Why asking retailers what they want might be a mistake for product businesses.
• Why more doesn't equal better, especially in a product-based business.
• How Brittany navigated the unknowns in business, and the tough feedback she got.
• Why you don't need to have your business completely figured out to start it.

What it means to be a wild woman:

• Enjoying your life as you are, wherever you are, now.

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Connect with Brittany:

• www.brittanylo.com
• www.instagram.com/brittany.lo

Connect with Renée:

• @renee_warren
• www.reneewarren.com