July 10, 2023

#375: Half Baked Harvest’s Masterful Fusion of Style + Food: From Unexpected Beginnings To Cultivating A 5 Million Strong Community w. Tieghan Gerard

51 minutes

Tieghan Gerard, the creative force behind Half Baked Harvest, didn't grow up imagining she would have a career in the world of food. Believe it or not, if she could, cooking is the one thing she would get out of doing! Tieghan explains how it has never been about the food, but instead an act of love. She shares how she envisions each dish with a specific person in mind, starting from making lunch for her mom and dinners for her family as a young teen. Tieghan gives insight on how she started Half Baked Harvest 11 years ago with zero expectations, never looking back, and steadily grew her community to over 5 million. Rooted in hard work, compassion, family, and authenticity, Tieghan highlights the power of diving in headfirst and consistently showing up for your community, and yourself.

Topics:

- How Tieghan merged her initial dream of a career in fashion and seamlessly integrated her passion for styling into the world of food through her brand, Half Baked Harvest.

- The pivotal moment when Tieghan shifted her focus to food, started a blog, and the steady growth that followed.

- Why family is so important and how her upbringing with six brothers shaped her personality and life decisions.

- How her desire to “control the chaos” in her big family translated into finding peace and stability through cooking.

- Tieghan’s unique creative process for developing recipes, creating a visual atmosphere before the food takes shape, and working backwards.

- How she handles the challenges of being the face of a big brand, maintaining consistency, and striving for a work-life balance.

- The significance of engaging with your community, learning from constructive feedback, and navigating negative comments.

- The value of a loyal audience and significance of having control over content beyond social media platforms.

- Why Tieghan will never give up and her driving force to brighten people’s daily lives.

- Tieghan’s future goals for Half Baked Harvest, becoming a trusted source for lifestyle inspiration.

Tieghan Gerard’s Links:

Website

Instagram

TikTok

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Can a conversation change your life? It can if you listen to it at the right time. Every week on this podcast, Superhuman founder Mimi Bouchard holds deep, inspiring conversations with some of the most motivating people in the world who share the secrets of their incredible success. Whether they’ve built lucrative businesses, created amazing relationships, improved their health, grown their wealth, or turned their lives around in really big (and even small) ways, you'll hear fresh takeaways that you can put in place to create the life of your dreams and become the very best version of yourself.

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By Mimi Bouchard

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