What does it really take to stand out in a crowded legal market?

In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases.

You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known.

Here’s what you’ll learn:

Why being the best won’t matter if no one knows who you are

How to build trust and authority through consistent, niche content

What it really takes to turn your expertise into high-value cases

Whether you’re just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don’t know you exist, your expertise can’t help anyone.

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Show Notes:

0:00 — Introduction

2:46 — How top law firms consistently attract high-value cases

5:43 — Why niching down gives you an unfair advantage

7:17 — What it takes to become known for your client experience

11:25 — Does real expertise still matter in the age of influencers?

14:41 — The mindset shift every great legal marketer must make

17:39 — When competitors copy you: how to stay ahead by innovating

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Links & Resources:

David Goggins 

Can’t Hurt Me by David Goggins

Andrew Huberman

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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