The Game Changing Attorney Podcast with Michael Mogill

378. Your Law Firm's Ads Suck: Here's Why (and How to Fix Them) with Billy Gene Shaw [Encore Edition]


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You don’t need more time — you need fewer excuses.

In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can’t be ignored.

Here’s what you’ll learn:

  • Why imperfect execution beats perfect hesitation — every single time

  • How to build brand equity through content (even if no one knows who you are — yet)

  • What it takes to be truly valuable in a saturated, attention-starved market

    You’re not too late — you’re just not moving fast enough..


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    Show Notes:

    00:00:00 — Introduction: Why Billy Gene’s message still resonates

    00:03:47 — From welfare to wealth: The origin story that shaped his mission

    00:06:53 — The class he walked away from and the lesson in choosing freedom

    00:14:30 — The $80 test that unlocked his digital empire

    00:18:13 — Why making people laugh can make you rich

    00:20:37 — Speed over polish: How imperfect execution wins

    00:25:19 — Controlling your narrative in a digital world

    00:45:02 — What it really means to be a game changer


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    Links & Resources:

    Billy Gene is Marketing

    University of San Diego

    Tony Robbins

    Shark Tank

    Daymond John

    Dollar Shave Club

    Poo~Pourri


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    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


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    Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.


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    If you enjoyed this episode, you may also like:

    • 19. Harlan Schillinger — The Future of Legal Marketing

    • 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro

    • 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

      ...more
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      The Game Changing Attorney Podcast with Michael MogillBy Michael Mogill

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