“I don’t want to be spammy and give a deadline.” I hear this time and again from potential partners, and.. I totally get that! I don’t want you to be inauthentic or scam your followers either. But, scarcity and urgency in your marketing is crucial. The KEY here is this: You can do it without being “spammy.” And I can show you how. In this episode, I’m walking you through the differences between spammy marketing and REAL, intentional, necessary urgency in your online offers (specifically, digital products).