Coaching for Leaders

381: Serve Others Through Marketing, with Seth Godin

Listen Later
Seth Godin: This is Marketing

Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*.

Key Points
  • The world is fragmented into many groups; there is no more mass market.
  • Each of us has the ability to market the work we are doing through our actions.
  • The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else.
  • Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over.
    • Resources Mentioned
    • This Is Marketing* by Seth Godin
    • Tribes* by Seth Godin
    • Permission Marketing* by Seth Godin
    • First, ten by Seth Godin
      • Book Notes

      Download my highlights from This is Marketing in PDF format (free membership required).

      Related Episodes
      • Getting Things Done with David Allen (episode 184)
      • Start With Why Featuring Simon Sinek (episode 223)
      • How to Be a Non-Conformist, with Adam Grant (episode 238)
      • How to Succeed with Leadership and Management, with John Kotter (episode 249)
        • Discover More

        Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

        ...more
        View all episodesView all episodes
        Download on the App Store
        Coaching for LeadersBy Dave Stachowiak
        • 4.8
        • 4.8
        • 4.8
        • 4.8
        • 4.8

        4.8

        1,393 ratings

        More shows like Coaching for Leaders

        View all
        The Look & Sound of Leadership by Essential Communications - Tom Henschel

        The Look & Sound of Leadership

        1,170 Listeners

        The Learning Leader Show With Ryan Hawk by Ryan Hawk

        The Learning Leader Show With Ryan Hawk

        1,339 Listeners

        Teaching in Higher Ed by Bonni Stachowiak

        Teaching in Higher Ed

        373 Listeners

        HBR IdeaCast by Harvard Business Review

        HBR IdeaCast

        139 Listeners

        Negotiate Anything by Kwame Christian Esq., M.A.

        Negotiate Anything

        715 Listeners

        How to Be Awesome at Your Job by How to be Awesome at Your Job

        How to Be Awesome at Your Job

        1,032 Listeners

        Worklife with Molly Graham by TED

        Worklife with Molly Graham

        9,112 Listeners

        Speak Up: Develop Your Executive Presence & Leadership Communication Style by Laura Camacho

        Speak Up: Develop Your Executive Presence & Leadership Communication Style

        97 Listeners

        Maxwell Leadership Executive Podcast by John Maxwell

        Maxwell Leadership Executive Podcast

        377 Listeners

        Inside the Strategy Room by McKinsey & Company

        Inside the Strategy Room

        171 Listeners

        No Bullsh!t Leadership by Martin G Moore

        No Bullsh!t Leadership

        125 Listeners

        The Anxious Achiever by Morra Aarons-Mele

        The Anxious Achiever

        571 Listeners

        Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

        Think Fast Talk Smart: Communication Techniques

        844 Listeners

        A Bit of Optimism by Simon Sinek

        A Bit of Optimism

        2,211 Listeners

        Coaching Real Leaders by Muriel Wilkins

        Coaching Real Leaders

        674 Listeners

        HBR On Leadership by Harvard Business Review

        HBR On Leadership

        171 Listeners