Welcome to day 20 of 30 Days of Ads In April. 

There are so many amazing books I’ve read on marketing, launching, business and mindset that I could probably create 3 days worth of videos for you about them all. 

But one stands out when it comes to understanding marketing. 

More specifically, this book helps you understand the psychology of why we buy anything!

And if you have a business, then understanding why people buy from you is a skill that you will never regret learning. 

What you learn in this book, you’ll be able to apply to every piece of marketing material you create and it could be the one thing that triples your results in your next launch. 

Have a listen and tell me if you’ve read Robert Cialdini’s book called Influence - The Psychology of Persuasion yet?