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In this episode of STR Like The Best, host Michael Chang interviews Gil Chan, the CEO and founder of Crafted Stays, who shares his journey from a tech background to becoming a successful short-term rental investor & entrepreneur.

Gil's company helps hosts build polished websites and strategic marketing plans to drive more direct bookings. They also delve into practical tools and tactics for collecting emails, effective marketing campaigns, and leveraging social media for better ROI.

This episode is a comprehensive guide for STR hosts looking to optimize their business and reduce OTA dependency.

 

00:54 Gil's Background and Journey into Short-Term Rentals

01:43 First Property and Learning Curve

03:35 Tax Benefits of Short-Term Rentals

08:27 Leveraging Technology and Tools

19:32 Optimizing and Expanding the Portfolio

24:31 Designing and Marketing for Your Target Audience

28:19 Building a Direct Booking Strategy

29:31 Balancing Direct Bookings and OTA Platforms

35:35 Crafting a Professional Direct Booking Website 39:12 Effective Marketing Tactics for Direct Bookings

48:13 Conclusion and Final Thoughts

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