The title for this episode may seem a bit like clickbait, but I promise you it's not! What I am talking about today is going to be the first thing that every single person that joins Love, Serve, Grow starting in 2024 will go through. In this episode, I share with you the audio from an Instagram Live that I did earlier this week that we got so much great feedback on, and it is all about understanding the value and the opportunities that exist right now in the customer base that you currently have. If you would love to be able to increase the average value of your customer and create opportunities for some of those customers to join your team, then this episode is for you!

Listen to Learn

3:21 - What cross-selling is and why it is the most overlooked sales strategy there is

5:06 - Why it's so important to put focus on growing the value of your existing customers

6:34 - The ways in which your current customer value can increase with cross-selling and by adding value in your customer relationships

12:11 - Tips for designing a process around providing education and value to your customers

15:13 - A special ask for you regarding how you can support this podcast and its message

22:19 - How to use systematic outreach in order to identify your customers problems and then to learn how to solve them by serving

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