Today we're digging into sales conversations, and I'll be specifically sharing one of my all-time favorite questions for engaging prospects during these discussions. What's nice about this question is that it is so simple and easy to ask! When timed correctly, it acts as a bridge that can take you from connecting with a person and discovering his or her problem, to actually sharing your product and services with them in an authentic, helpful way!

Next week on the podcast we'll be making a big announcement, but I want to give you a sneak peek today! For the first time ever we are doing a two-day workshop on parties. Day one will focus on virtual parties and day two will cover in-person events. You'll learn why I feel that parties need to be very high on your list of business strategies for 2024, so make sure to tune in next week to get all the details and hear how to register for this special event!

Listen to Learn

1:38 - The first step to take to identify if the people you are talking to actually need your help

3:53 - How this process will help you make a radical mindset shift and stop being attached to just making the sale

5:08 - A reminder to stop rushing into the solution and discover the uniqueness of the problem the person is experiencing

9:28 - A special ask for you regarding how you can support this podcast and its message

10:13 - The way you can use my favorite question to begin connecting client struggles to the solution, based on process and then your product

14:01 - An upcoming announcement about something we have coming for you that will help grow your business in 2024

Follow me on Threads & Instagram at @bob_heilig

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