If you've already written your welcome sequence but it's not quite hitting the mark, this episode is for you. Liz Wilcox — the Fresh Princess of Email Marketing — breaks down the four most common mistakes she sees business owners make in their welcome emails. From too much writing to too little personality, Liz shares how to fix these issues so your sequence actually connects, converts, and sets the tone for a long-term relationship with your subscribers.

Episode Highlights

• A quick refresher from Episode 83: your welcome sequence's job is to start the friendship and set expectations.

• Mistake #1: Writing emails that are too long.

  • Your subscribers aren't your friends yet — keep things short and focused.

  • Ideal length: 150–400 words per email.

  • Save the long storytelling for sales emails or deeper content.

• Mistake #2: Sending emails too slowly.

  • Don't stretch four emails over a month — your readers will forget who you are.

  • Liz recommends sending four emails within 10 days (she does it in four).

  • New subscribers are most excited when they first sign up — keep the energy going!

• Mistake #3: Not showing personality or sharing your vision.

  • Your subscribers need to know who you are and where you're taking them.

  • Use your personality to build connection and your vision to create alignment.

  • Example: Liz shares her love for the 90s and her mission to help you make money with email.

• Mistake #4: Making your sequence too long.

  • Four emails is plenty. Don't overstuff your welcome sequence with months of old content.

  • A shorter sequence helps you transition to timely weekly newsletters and collect feedback faster.

  • Only build long funnels after at least a year of regular emailing.

Key Takeaways

• Keep it short: Aim for 150–400 words per email — enough to connect, not overwhelm.

• Move fast: Send your welcome emails close together while your audience is engaged.

• Show who you are: Personality and vision turn subscribers into loyal readers.

• Don't overcomplicate it: Four strong emails are better than twelve average ones.

• Think long-term: The goal is to build relationships, not drown subscribers in content.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

Check out Liz's Welcome Sequence Workshop here