Your Virtual Upline Podcast

40: Sales and Marketing Strategies for New Product Launches


Listen Later

In this episode I share with you sales and marketing strategies for new product launches. One of the questions I get asked a lot is, "My company just announced a new product...how should I go about marketing it to my network?"

In this training, I share with you my top tips and strategies for dealing with new product launches in your company. When done correctly, new product launches can be an incredibly powerful way to generate momentum in your business.

The sad reality is however, that most people go about new product launches completely the WRONG way. They immediately go to their social media and start posting every day all the information about the new product, and how excited they are to share it with everyone.

They start "spamming" their contact list, thinking that people will just jump all over the new offer just because they put it out there. This is NOT the way you want to approach a new product launch. You have to view the information that you have about this new product, etc. as a very valuable commodity. The information that you have about that new product is a reason for you to reach back out to prospects and re-engage with them. When you just freely put the information out there at every opportunity, you lose all of the power. In my opinion, it actually de-values the information.

In the training I share with you my top 3 ways to approach prospects with this new information, and I share some of my best scripts for you to use. This episode is a longer than usual, but I promise you it is an hour of some of the best training you'll ever get in the area of new product launches.

...more
View all episodesView all episodes
Download on the App Store

Your Virtual Upline PodcastBy Bob Heilig

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

1,647 ratings


More shows like Your Virtual Upline Podcast

View all
Progress Mode with Brendon Burchard by Brendon Burchard

Progress Mode with Brendon Burchard

3,682 Listeners

The Mindset Mentor by Rob Dial

The Mindset Mentor

13,622 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,622 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,587 Listeners

CONSISTENT by Primal Potential by Elizabeth Benton

CONSISTENT by Primal Potential

2,609 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,068 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,041 Listeners

The Marie Forleo Podcast by Marie Forleo

The Marie Forleo Podcast

1,659 Listeners

Woman of Influence by Julie Solomon

Woman of Influence

1,443 Listeners

The Rachel Hollis Podcast by Three Percent Chance

The Rachel Hollis Podcast

16,672 Listeners

The Human Design Podcast by Emma Dunwoody

The Human Design Podcast

460 Listeners

The Jasmine Star Show by Jasmine Star

The Jasmine Star Show

2,599 Listeners

The Kristen Boss Podcast by Kristen Boss

The Kristen Boss Podcast

746 Listeners

Level Up with Debbie Neal by Debbie Neal, Upstarter Podcast Network

Level Up with Debbie Neal

695 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners