The word "leader" gets tossed around very generously in our industry, and I think this gets us into trouble, so today I want to have a conversation on leadership and what it really means to be a leader.

In this episode, I share my perspective on what leadership is, and what leadership isn't. Plus, I give you some valuable advice and insights that I know will help you in your own business.

Listen to Learn

3:01 - Something I am seeing a lot of in our space regarding leadership and a specific comment I received from a student that inspired this episode

6:57 - A common blindspot that comes up with leadership and how our perspective on content marketing differs from most

10:44 - What I feel is a big responsibility that leaders have right now

13:05 - A special ask for you regarding how you can support this podcast and its message

14:33 - My thoughts on "super seller influencers" and why being one is not the only way to be successful in our industry

18:46 - A final reminder that who you follow isn't what makes you successful

Follow me on Threads & Instagram at @bob_heilig

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