Marketing is an ever-evolving, constant practice of refinement. When things stop working, we know we need to locate the issue and refine. But (and don’t miss this), even when things ARE working, it is crucial that you still be refining. 

We call this practice optimization, and 95% of you are missing this key piece in your marketing. Listen into this final episode in my ‘Behind the Scenes’ series to hear why optimization is a must, and what immediate steps you can take to see major improvement in your marketing.